fortune favors the brave or fortune favors the bold

It's an invitation to forswear cowardice and adopt the courage required to move into something frightening and worthwhile. Boldness, sometimes translated as 'bravery,' is not recklessness. It might help to clarify that in the original Latin, 'Fortuna' refers to luck as personified by a Roman goddess. It resonates strongly enough with me that I adopted boldness as one of the three words on my decision-making measuring stick.

Yet, it's a motto employed by military units, family crests, and even universities across the world. Bitcoin, which hit a high of $68,990.90 in November 2021, was trading below $21,000 early Wednesday.'Fortune favors the bold' (from the Latin proverb, 'audentes Fortuna iuvat') may sound like trite or even dangerous advice. “These mere mortals, just like you and me, as they peer over the edge, they calm their minds and steel their nerves with four simple words that have been whispered by the intrepid since the time of the Romans: Fortune favors the brave,” Damon says in the spot, which ends with the actor peering onto the surface of Mars from a spacecraft.Ĭ, founded in 2016, also nabbed naming rights to L.A.’s Staples Center - which is now called Arena - under a 20-year agreement.Ĭryptocurrencies have seen a massive decline in the last seven months, and the plunge has accelerated among broader fears of an economic recession. In the ad, Damon takes viewers on a historical journey of brave men and women who have made a difference in the world, inspiring people to “be their bravest selves.” The ad, directed by Wally Pfister, began airing in October and also ran during NBC’s Super Bowl LVI telecast. Update your settings here to see it.ĭamon is one of a slew of celebs who have touted cryptocurrencies, alongside bold-face names like Kim Kardashian, Steph Curry, Larry David, DJ Khaled, Floyd Mayweather and Tom Brady.

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Fortune favors the brave or fortune favors the bold