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Users will be able to initiate calls more quickly and easily because they’re already connected to friends and can see when others are online, according to the company. (ZM), which exploded in popularity during the pandemic, but with some selling points unique to Snapchat.

The idea is similar to video calling services such as Zoom

Now, it hopes that service will become easier and more pleasant to use when people join those calls from a desktop. Snapchat said its app hosts more than 100 million video calls each month with up to 15 participants each. While Snapchat is known for letting users send disappearing chats and photos, called snaps, video calling has become a popular feature of the app, according to the company. But the new desktop option could also help Snapchat take on a surprising rival: Zoom. The goal is to give users the freedom to switch between their phones and computers, all while continuing their conversations on the platform. But on Monday, the company launched a web-based version of the popular messaging app. Unlike many other social media platforms, Snapchat has been available only on mobile since its launch over a decade ago.

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